Magazine - HBL

My role in the corporate edition of HBL, an international company, involved creating visual elements that reinforce the identity and communicate the message in a clear and attractive way. I was responsible for designing functional layouts, ensuring that all graphic materials remained in line with the brand guidelines. My approach focused on the balanced combination of typography, colours and images to ensure that the visual communication was not only aesthetically pleasing, but also effective in conveying the company's values and objectives.